Leaders who top them all
Ahnal Purohit, Ph.D., is CEO of Purohit Navigation, a strategically focused healthcare communications and advertising agency located in Chicago. Her career at the agency that now bears her name dates back to the inception of the agency in 1985. With her doctorate degree in psychometrics, Ahnal founded the agency with a heavy focus on market research. In 2009, she relaunched the agency as Purohit Navigation, where she now helps formulate marketing strategy and ensure creative integrity for a wide spectrum of specialty brands.
Anshal Purohit is President of Purohit Navigation, where she guides the agency’s strategy and account team and supervises client relations. Anshal was also a founder of Polaris Management Partners, where she served in both new business and strategic/consulting roles as the Director of New Business. Anshal earned her MBA with honors from Columbia Business School and two BA degrees from New York University.
IDEAS THAT RISE ABOVE THE REST
We start with a well-thought-out strategy.
Then we refuse to settle for the same old ideas.
RESOURCES TO TAKE YOU HIGHER
We offer 5 key services—
individually or as a group—to build your brand.
Elevated expertise, at your service
Our seasoned experts can provide any brand or product with the best path to success. This includes brand planning services, market analysis capabilities, positioning and messaging development, data planning, and more, all bound together with top-level strategic thinking.
We offer global qualitative and quantitative research capabilities through our wholly owned subsidiary, FFR Healthcare Market Research. They can design a customized study to find the insights you need and deliver results when you need them. We also rely on our research experts to keep us up to date on tactical best practices, for the most effective work possible.
Expect a striking, memorable visual, combined with an impactful headline—all based on rock-solid strategy and deep consumer insights. Our print expertise includes sales aids, direct mail, print ads, newsletters, booth literature, toolkits, and more.
Our digital expertise goes far beyond designing, building, and maintaining responsive websites. We also build apps, produce and maintain HTML5 animation, develop and send eCommunication, create CRM programs, and gather and analyze digital metrics to optimize your marketing goals.
Our team utilizes principles of adult education to transform clinician education into an event, teaching through every branded program touchpoint. In terms of impact and memorability, the resulting experience is far more than a lecture. Our services include content development, moderating and logistics, and presenting actionable insights.
Making Med Ad News
Med Ad News has published a profile of our agency. Along with our growing workspace, the article highlights some of our accomplishments throughout the past year, such as our growing client base, our move to Willis Tower and our innovative office design.
Summer Safari Success
Now, lions, tigers, and bears may be ferocious, but they’re nothing compared to a tenacious group of Navigators hustling to complete a scavenger hunt. All of our teams put up a valiant effort, and the winner was decided by the narrowest of margins.
Helping Others Embarc
The students of Embarc, a Chicago-based non-profit that prepares students from low-income areas for college and careers, joined us in the Willis Tower for an afternoon to get acquainted, learn about what we do, and maybe even share a few secrets to success.